Courier—Courier is a relatively new
typeface designed for electric typewriters
by IBM. Courier has a bold form that is
thick and stylish.
The oblique form has its
merits and uses, too, as does the bold
oblique form.
The Courier family may be used
for counterpoint with Times and Helvetica.
Courier is a monospaced, serif typeface.
Times—Times is a popular typeface adapted from older forms.
Once used by the London TIMES, it is considered an elegant,
bookish typeface and has been used in the United States for
decades. This typeface is excellent for a wide variety of
applications except for small, condensed formats, where Helvetica
proves superior. Times italic is particularly graceful while the bold
italic form is thicker. Times is a proportionally spaced typeface.
Palatino—Palatino is a graceful typeface designed by
Hermann Zapf. It is highly legible and often used for
headlines. It has a bold form and a true, crafted italic form. The
bold italic form is also elegant. Palatino is a popular and
useful typeface, always in good taste.
New Century Schoolbook—Like Palatino, New
Century Schoolbook is a highly legible typeface that is
popular for many general purposes. It was designed in
this century, based on scientific research into typographic
legibility. New Century Schoolbook has a bold, an italic,
and a bold italic form. It is a practical, sturdy typeface.
ITC Bookman—ITC Bookman is a strongly styled,
updated typeface. Although modified to improve
legibility, it dates back to the hand-set print era. ITC
Bookman is used for headlines and displays since they
Chapter 7
7-8 Professional Printing
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